Of all the important roles that our amazing partners play in bringing Xinja to life, one of the most fun has to be that of designing our little Xinjas, making them laugh, smile, dance and generally misbehave. That task goes to a very talented digital designer – Aaron White, an Aussie who is now based in Toronto, Canada. He’s been with Xinja since the very beginning and in that time has helped us develop our brand identity and logo, created videos for various purposes (including a great one for our equity crowdfunding earlier this year) and animated some not-so-little Xinjas who popped up one Thursday night on buildings all over Sydney.
We spoke to Aaron about his work with Xinja, what else he’s busy with and when he’s coming back down under to pay us a visit.
One favourite would be the motion graphics for an animated light projection
Tell us about the work you do for Xinja – what has been your favourite project so far?
An Aaron designed Xinja animation appearing on buildings in Sydney
I do a variety of work for Xinja. My first project was working with Xinja’s marketing team to develop the Xinja identity and brand. This involved creating a clean, contemporary logo and a colour palette that could adapt well to a variety of mediums. Since then I’ve designed and built still images, animations and motion graphics that have been used as explainer videos and social media adverts. One favourite would be the motion graphics for an animated light projection (projected on the side of selected Sydney buildings). Due to the enormous size of animated Xinjas.
How did you get involved with Xinja?
I got involved with Xinja through Camilla Cooke, who is a Co-Founder and Xinja’s Chief Marketing Officer. I’ve worked with Cam over the years on various jobs. She’s incredible, and I’m very fortunate to be part of Xinja’s development.
My projects are so varied – everything I do is built with design at its core
Outside of Xinja, what other exciting projects are / have you been working on?
My projects are so varied – everything I do is built with design at its core and then produced as a still image, motion graphic or video. My latest project was an animated iPad video for the Canadian book publishing company ‘Scholastic’. Next up I’m working on an explainer video for Pembroke, an Australian mining company (explaining the ‘Olive Downs Complex’).
I miss starting the day with an early morning swim at Maroubra Beach and sipping on a flat white
You’re based in Canada. Does the time difference present a problem? Any plans to head to Australia to visit Xinja’s new office?
I’m originally from Australia and moved to Toronto, Canada about two years ago with my wife who is Canadian. When daylight saving is switched on in Oz it’s much easier, being a night owl really helps. I’m heading back to Australia in June, although my timing isn’t the greatest as I won’t get to enjoy an Aussie summer. I miss starting the day with an early morning swim at Maroubra Beach and sipping on a flat white, while watching the waves roll in.
To get in touch with Aaron about design, contact him via his website – www.aaronwhite.tv.